A Meta Ads strategy designed to engage passive tech professionals and streamline their journey from job posting to application.
Previous sourcing relied solely on traditional, costly, and inefficient job boards that failed to reach passive tech talent, resulting in low conversion rates from applications to interviews.
Sitewise built campaigns around the skills and interests of desired profiles, produced creatives showcasing company behind-the-scenes moments, streamlined the application process, and retargeted candidates who didn't complete their journey.
A 50% reduction in cost per hire, 70% increase in qualified applications, an 18% average decrease in time-to-fill, and 12 placements achieved over the period.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
A single initial commitment was better suited for passive profiles than a comprehensive application journey upon first contact.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We tailor the campaign to the skills you're seeking and the actual stages of your hiring process.
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