Restructured Meta Ads funnels and campaigns to simultaneously boost volume, engagement, and sales.
The free webinar-to-course funnel was underperforming: low attendance, a registration page with unnecessary friction and reliance on one creative asset for several months.
Sitewise segmented into cold and warm audiences, deployed ad creatives inspired by alumni testimonials, built a retargeting sequence for event replay viewing, and tested new hooks on the registration page.
Three times more registrations. At the same budget, cost per registration fell by 35%, attendance increased by 19 percentage points and course sales reached a 4.2x ROAS after 90 days.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
The webinar was managed as a full-funnel journey: acquisition, engagement, replay, and conversion, with tailored messaging for each intent level.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We analyze your offer, audience, and every conversion step before accelerating investment.
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