A local campaign combining fast booking, reassuring creative and retargeting to make weekly appointment volume more predictable.
The wellness center relied solely on flyers and walk-ins, resulting in erratic weekly appointment volume and no tested digital acquisition channel.
Sitewise launched a localized campaign within a few kilometers, integrated an express booking form, utilized creatives showcasing the ambiance and treatments, then retargeted planning visitors who didn't book. A discovery offer made the first appointment seamless.
A cost per booked appointment dropped from €55 to €28, achieving an 85% increase in fill rate and enabling bookings up to three weeks in advance.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
The program primarily reduced uncertainty by providing a visible atmosphere, a clear offer, and an accessible booking path—all within a single seamless journey.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We customize the offering, target zone, and booking journey to match the reality of your local business.
Discover Meta Ads management