A geotargeted campaign leveraging a trial offer to convert offline acquisition into a measurable local growth engine.
The gym relied on flyers and word-of-mouth, suffering from strong seasonality and a pronounced summer slump with zero prior digital advertising deployed.
Sitewise launched a campaign within a five-kilometer radius around a free trial offer, produced videos showcasing the facility ambiance and coaching staff, then retargeted visitors to the pricing page. A specific campaign supported the new school year.
36 monthly sign-ups versus 12 initially, a 44% reduction in cost per acquisition, and a 41% conversion rate from trial to subscription.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
For local businesses, proximity alone isn't enough: ads must make the experience tangible before the first visit.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We tailor campaigns to your service area, guest capacity, and entry-level offers.
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