A local lead generation strategy that reduced cost per qualified contact from €84 to €38 and gave the sales team a steadier pipeline.
The company relied almost exclusively on Google Ads for insulation and heat pump leads. With a CPA of €84 and insufficient volume to keep sales teams busy all week, Meta Ads had never been seriously tested.
Sitewise deployed instant forms to reduce friction, refined targeting around eligible homeowners and areas, and leveraged before/after creatives plus a benefits simulator. Retargeting non-converted visitors and excluding underperforming areas completed the strategy.
€38 CPL down from €84 initially, 14 qualified leads per week up from 5, with a 22% appointment booking rate increase and 6 projects signed over 45 days.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
The decline in cost per lead would have been meaningless without maintaining project eligibility; geographic segmentation and qualification were just as critical as creative development.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We analyze your trade area, offer, and qualification journey before proposing an action plan.
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