Fashion E-commerce Brand: Increasing ROAS from 1.6 to 3.2 in 90 days with a dedicated Meta Ads E-commerce strategy and catalog.
The fashion e-commerce brand was stagnating at a 1.6 ROAS, hindered by click-optimized campaigns, indistinct product visuals, and duplicated measurement events.
The pixel and Conversions API have been reconfigured, purchase-value-focused campaigns are now active, a dynamic catalog is deployed, and lifestyle visuals are being compared against product photos.
3.2 versus 1.6 at the start, with +78% of monthly revenue attributed to Meta, −31% cost per purchase, and a catalog retargeting ROAS of 5.1.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
The decisive lever was the alignment between purchase intent signals, our catalog, and creative assets. The visuals began selling a use case rather than an isolated product.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We analyze your history, offerings, and conversion journey before proposing an action plan.
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