Destination-specific campaigns to differentiate the offering and convert more custom travel inquiries.
Previous campaigns were generic without destination segmentation, making it difficult to distinguish our visuals from major online travel platforms.
Sitewise segmented campaigns by destination with immersive videos, retargeted simulator quote visitors, built lookalike audiences from existing clients, and paced delivery with time-limited seasonal offers.
A ROAS increased from 2.1 to 4.1, 85% additional revenue for the season, a 22% reduction in cost per booking and a 14% increase in average order value.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
Each campaign gained relevance by spotlighting a specific destination and intent, rather than relying on generic travel promises.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We structure campaigns around diverse intents, destinations, and categories from your portfolio.
Discover our e-commerce support