A creative strategy and catalog approach revived sales for an organic cosmetics brand in 60 days.
The brand was stuck at a 1.2 ROAS with classic product visuals, lacking UGC content and dynamic retargeting. The Meta catalog went underutilized for winning back visitors and abandoned carts.
Sitewise produced UGC creatives and testimonial videos, activated dynamic catalog retargeting, structured campaigns around bundles, and tested multiple hooks in the first five seconds of the videos.
ROAS increased from 1.2 to 2.9, monthly revenue attributed to Meta grew by 64%, cost per purchase fell by 25%, and conversion rate gained 0.8 points over 60 days.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
Performance improved when creatives demonstrated credible routines and tangible benefits rather than simple product shots.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We analyze your margins, creatives, and shopper journey before defining test campaigns.
Discover our e-commerce support