HR SaaS Software: Reduced CPL from €82 to €49 in 60 days via a Meta Ads Restructuring Focused on SaaS B2B Lead generation.
The HR SaaS software was generating only 3–4 qualified leads per week with a CPL of €82. The objective was to increase volume without compromising lead quality.
We restructured the campaign into acquisition, consideration, and retargeting campaigns. Sitewise installed key conversion events, created lookalike audiences from your customers, tested four creative formats, and optimized the landing page.
€49 cost per lead (CPL) versus €82 initially, 11 qualified leads per week,+28% qualification rate, and €180k in sales pipeline generated over 60 days.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
Revenue isn't just about lowering bids. Cleaner conversion signals and a more cohesive user journey enabled optimization toward actual business value.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We analyze your history, offerings, and conversion journey before proposing an action plan.
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