B2B Advisory Firm: grew qualified meetings from 4 to 11 per month and reduced CPL by 41% with Meta Ads.
The B2B advisory firm was securing 3–4 monthly meetings at a CPL of €115, but received too many irrelevant leads. The primary challenge was qualifying prospects before passing them to sales.
Sitewise reworked the messaging and user journey, added qualification questions to the form, built a nurturing sequence, and tested audiences tailored to our target sectors.
11 qualified appointments per monthCost per lead reduced to €68, closing rate up 35%, and three contracts signed in 90 days.
The performance figures presented apply specifically to this account, during this period, within this context; they do not guarantee identical results.
Performance analysis
Performance is contextualized within the conversion journey. The goal isn't to accumulate advertising metrics, but to track the steps that move your business toward a meaningful commercial result.
Raw volume wasn't the goal—qualification within the ad copy and form reduced noise passed to our sales team.
Sales, sign-ups, and appointments also depend on the offer, journey, and client sales process.
The detailed attribution window is not published when it cannot be documented without ambiguity. These results are not a guarantee of future performance.
Creative direction
Concepts designed to make the offer understandable within the first second while varying attention drivers.
Recreations of the creative approach used in this sector. They showcase the angles developed without revealing client identity. Calls to action were configured directly within Meta.
We analyze your history, offerings, and conversion journey before proposing an action plan.
View our b2b lead generation strategy