Facebook and Meta Ads audit: find what is limiting performance
Supply economics, account structure, tracking, audiences, creatives, budgets, conversions, and business outcomes: we analyze every link in the chain to prioritize the most profitable fixes.
Request a Meta Ads growth audit
When to conduct a Meta Ads audit?
An audit is essential when CPM or CPA rises, ROAS declines, performance becomes unstable, or visibility into key decisions wavers. It's also crucial before scaling spend, approaching major sales seasons, or handing over account management to a new team.
Key areas reviewed
Structure & budgets
Objectives, campaigns, ad sets, audience overlap, and budget allocation.
Pixel & conversions
Events, deduplication, prioritization, data consistency, and signal quality.
Creatives and messaging
Formats, angles, fatigue, frequency, and consistency between ad creatives and landing pages.
Funnel and profitability.
Conversion rate, CPL, CPA, ROAS, margin, and the true quality of leads or sales.
What you get.
The audit goes beyond a list of errors. We contextualize findings within your economic reality and deliver a prioritized action plan: immediate fixes, tests to launch, elements to retain, and indicators to monitor. Our goal is to distinguish what will truly boost performance from mere cosmetic adjustments.
Actionable recommendations.
- Which campaigns and audiences to consolidate, pause, or rebuild;
- Which conversion events and tracking controls are required;
- Which creative angles and formats to prioritize in production;
- The recommended budget allocation.
- the stages of the funnel that degrade conversion.
One-time audit or ongoing management?
An audit is ideal for teams that want to implement the recommendations internally. If you prefer to delegate implementation and daily optimisation, our Meta Ads campaign management service can take over. We also provide dedicated approaches for e-commerce and B2B lead generation.
To prepare for the analysis, review our guides to setting a realistic Meta Ads budget, understanding ROAS and profitability, and reducing B2B cost per lead.
Get a clear reading of your account
Tell us about your goals and current challenges. We'll scope the audit.
Request the audit